For advertising strategies in all industries, mobile is becoming an ever more important element of the marketing mix. The advantages are obvious:
- Mobile services and applications are easy to personalize.
- Time and place can be referred to or taken into account.
- The feedback channel is easy to use and can even be fun (interactive).
Mobile Adserver enables you to reach your specific target group directly. This targeting is based on criteria such as sex, age, device or user behavior. By tracking a mobile marketing campaign, its success can be measured in detail.
Technologies such as bluetooth, object recognition, Mobile Tagging or RFID/NFC allow crossmedial campaigns. The mobile phone becomes a universal pointing device, enabling the user to access information in any given context.
Mobile marketing offers many possibilities - placing banners on mobile websites or within mobile applications is only one example. Mostly, banners lead to Landing Pages or even to
m-commerce offers that boost products or services sales.
Examples of popular mobile advertising forms are:
- Banners and text ads
In mobile marketing, there are two main questions you need to ask: Which form of delivery and what medium do you want to use? In terms of delivery, there is one main difference to consider: Either you pull, letting the user ask for information, or you push, delivering information directly.
Whether pushing or pulling, you can use:
- Voice Cards
- Mobile Couponing
Media for Mobile Ads (pull) are:
- Radio stations
- RSS Feeds
mediaman mobile // develops strategies and creative ideas for your mobile marketing. We assist you in choosing the right platform and implement each measure of your campaign. Your activities can be planned and controlled – just like you’re probably already accustomed to on the traditional web. With mediaman mobile // and our partners you can broaden your marketing mix for a better business.